About us

LENCURA is the consumer products division of Leading Edge Pharms, Inc.,  and provides topical pain relief and skin care solutions. The CANNAVERA™ product line is currently available via physicians, practitioners, therapists, health and beauty service professionals, as well as many retail outlets across the United States and via our lencura.com website. Our remedies are helping people and there is no shortage of positive feedback. The company’s research is focused on all-natural topical skin treatments and has yielded a multitude of remarkable discoveries. CANNAVERA, with Silvidiol™, is Leading Edge Pharm’s most notable contribution to modern pain management and skin care solutions.

We pride ourselves on offering products that are based on proven science and actual customer success. We hold firm to our belief in sustainable, honest and accountable practices in our production process. Our constant efforts help us seek out new ways to educate our customers about their pain and skin conditions, the benefits of natural ingredients and the importance of safe treatments.

Our manufacturing team has conducted over 40 years of formulation and on-site research studying the effects of natural plant based medicines. This expertise in the centuries old studies of herbology and aromatherapy, combined with the latest in health and skin care innovations, has expanded our repertoire of ingredients beyond that of most manufacturers, allowing for a plethora of combinations to target specific skin issues. It is through this vast experience and a well-defined vision of a better, healthier way to manage pain, we have created a trusted line of products that simply work.

Research and Studies

Through extensive scientific research of clinical trials, anecdotal evidence and case studies, our Research and Development team has gathered compelling evidence to support our all-natural, topical approach. Studies have shown many active and inactive ingredients in our products to have a positive effect in the areas of pain relief, inflammation reduction, firmness, hydration, and elasticity of the skin, which by combination often result in the noted collateral benefit of reduction in the appearance of spider veins and wrinkle depth. Through our own case studies, we have proven the clinical efficacy of our products and methods, providing clients and customers with formulas that provide real results.

Green Philosophy

We are passionately committed to using environmentally responsible resources and manufacturing methods that support nature’s well-being. This includes:

  • use of natural, re-growable ingredients from renewable resources (organic whenever possible)
  • no use of parabens
  • no animal testing or use of animal by-products.
  • recycling, reusing and reducing waste
  • use of the latest green energy systems for water and energy efficiency

Core Principles

The foundation of our Company is based on a strong commitment by every associate to our 5 core principles.

  1. LENCURA will source the finest quality ingredients and supplies from ethical producers.
  2. LENCURA will supply all of our products at market leading prices with no gimmicks.
  3. LENCURA will never sacrifice quality for price.
  4. LENCURA believes the customer is always right and customers should always be treated the way our customer service reps would like to be treated.
  5. LENCURA will appreciate every customer, treat all with kindness, honesty, and respect, and do our best to service them.

From our experience, if you stick to your principles, the business will take care of itself. These beliefs will allow us to do great things and achieve excellence as a proud and responsible corporate citizen.

Be Part of The Future

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